By Shawn Lim

Brands need to focus on hyper-localisation by connecting with consumers where they are, as Covid-19 has dramatically changed consumer behavior and altered the path-to-purchase, according to Facebook and Boston Consulting Group.

According to a new report called ‘Turn the Tide’, released by Facebook India and Boston Consulting Group, the use of micro-targeting can help brands get the first-mover advantage. This is because countries are being divided into different zones, with distinct restrictions due to the pandemic, so they need to build social connections despite social distancing, by engaging with consumers in their context

To cope with pandemic lockdown, which has caused Read full story ›

Source: The Drum