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Brands need to become more transparent about their processes and products

on Oct 23, 2020 | 0 comments

By amit bapna

In a post-Covid-19 world, consumers expect brands to act like experts, be more empathetic and contribute towards their mental and emotional well-being, as per the findings of the ‘Meaningful Brands 2020’ study (Covid edition) by Havas Group India.

The global study was conducted across 5 markets – India, Singapore, Indonesia, Philippines & South Korea – with the idea of identifying the meaningful shifts across APAC.

What were the findings?

  • High level of optimism in India – As per the findings, India is one of the most optimistic countries in APAC. 53.3% of consumers in India (Versus APAC average of 39%) show an Read full story ›

    Source: The Drum