By Alison Millington

The London 2012 Paralympics drew attention to disability sport across the nation and around the world, particularly when Channel 4 took the title of broadcaster of the tournament.

In the year that followed, the Paralympic events at the Sainsbury’s Anniversary Games, an annual track and field event held in London, attracted 60,000 spectators, a number that dropped to 20,000 this year.

This is despite the fact that the event attracted major athletes from around the world and was broadcast on Channel 4 and BBC, suggesting that not enough is being done to promote such events.

Paralympians David Weir and Hannah Cockroft suggested Read full story ›

Source: Marketing Week