By Audrey Kemp

Cheers to sobriety. From Hendrick’s Gin’s cocktail workouts to Hop Wtr’s hypnotic support, dive into brands’ playful solutions to help consumers stay on track during Dry January.

As the haze of holiday indulgence fades and people settle back into their everyday routines, many are steering their New Year’s resolutions toward the commitment of Dry January—an annual practice involving abstaining from alcohol throughout the initial month of the new year.

Recognizing the aspirations of these newly sober-curious individuals, numerous brands have embarked on inventive creative campaigns to provide support and encouragement. Dive into The Drum’s curated selection of standouts designed to aid and Read full story ›

Source: The Drum