The majority of Asia Pacific news consumers (61%) would trust an advertiser if it was advertised on a trusted news channel or website, according to a study titled The Value of New – and the Importance of Trust by BBC World News and BBC.com.
The report also found that almost two-thirds (65%) would consider a brand if it was advertised on a similarly trusted platform.
This comes as Snap and Google double down on brand safety to reassure advertisers.
The study polled 1,549 respondents across Australia, Singapore, Malaysia, Hong Kong and India. APAC news consumers were also more likely Read full story ›
Source: The Drum
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