By Sofia Bodger

So you‘ve posted a black box on social. What‘s next?

The advertising industry went green for climate change, blue for Sudan and rainbow for Pride. And over the last few weeks we’ve gone black for Black Lives Matter. Unless brands stop and take real action, this will just be another colour added to the belt of slacktivism.

Sparked by the violent murder of George Floyd in police custody in Minneapolis, protests have erupted in the US and across the world. Many brands have taken to social platforms to express solidarity with the Black community – from Apple, Nike, PrettyLittleThing, Netflix and Ben Read full story ›

Source: The Drum