By John McCarthy

Asda is automatically buying out-of-home ads at UK sites where its nearby stations beat competitor fuel prices, showing how new tech can ease in new marketing tactics.

The retailer showcased a fascinating use of the out of home medium on Posterscope‘s Ecos Now programmatic platform.

It hints at the many new applications we could be seeing in the belaboured but rapidly innovating digital out of home (DOOH) space.

The Drum breaks down how the tech works.

What it did

• Working with Spark Foundry and using Posterscope‘s Ecos Now programmatic buying platform (more on that here), it input real time fuel Read full story ›

  Source: The Drum