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Breitbart leads Kellogg’s boycott in response to cereal brand pulling its advertising

on Dec 1, 2016 | 0 comments

By John Glenday

Right wing news portal Breitbart is at loggerheads with the world’s largest cereal brand after Kellogg’s abruptly ceased advertising on the website on Tuesday, saying that it was not ‘aligned with our values’.

The breakfast brands decision was met with fury by Breitbart’s editorial team who declared ‘#War’ on the business with the #DumpKelloggs” campaign which is exhorting its readership to refrain from eating the likes of Coco Pops, Rice Krispies and Frosties in retaliation.

Breitbart editor-in-chief Alexander Marlow said: “For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful Read full story ›

Source: The Drum