In a company blog post the craft brewer instructs the home brewing community to “copy them, tear them to pieces, bastardise them, adapt them, but most of all, enjoy them”, while also encouraging them to share their results on social media.
Speaking to Marketing Week, the brand’s head of marketing Sarah Warman said BrewDog was keen to “give back” to the home brewing community as its founders originally started off as home brewers themselves.
“It’s all about the spirit of collaboration. That’s something that we’ve always done. If you look at the recipes, they include collaborations with other breweries and Read full story ›
Source: Marketing Week
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