By John Glenday

STV has reported essentially flat advertising revenue for the first half of the year after registering a nominal £300k dip versus the equivalent period in 2018 – although operating profit of £11m was significantly ahead.

Overall total advertising revenue fell by a marginal 0.6% to £48.8m although the broadcaster insists that even this dip in performance was still sufficient for it to outperform a broader TV market thanks to an improvement in digital and regional revenues, up 19% apiece, which helped to offset declines in national advertising.

Looking ahead STV cited ‘Brexit uncertainty’ as the principal factor behind Read full story ›

Source: The Drum