Music’s great and good came out in force last night for the Brit Awards, but despite aiming to be the most digital ceremony yet in the brand’s 36-year history the event failed to gain as much traction on Twitter as it did last year.
Engagement was still high but the event clocked up 7.5m tweets compared to 2015’s record 7.8m, despite appearances from Justin Bieber, Adele and (half of) One Direction.
According to data supplied by Twitter, the most tweeted about individuals were the boyband’s Louis Tomlinson and Liam Payne, who collected the Best British Video for the group’s ‘Drag Read full story ›
Source: The Drum
Industry News
