By Jason Stone

UK advertising’s current crop of luminaries gathered in Battersea last night to hand out the British Arrow awards to those responsible for the year’s most outstanding TV commercials.

At a lavish ceremony hosted by comedian Jack Whitehall, the top prize was handed to a Marmite commercial that purports to show jars of the spread being rescued from neglect at the back of kitchen cupboards. Using the vernacular of documentaries about animal neglect with a suitably grave voiceover from Michael Buerke, the commercial – like the stuff it advertises – provoked both love and hate on social media when it was Read full story ›

Source: The Drum