By Thomas Hobbs

The major purchase index score was at 7 points for October compared to a score of 14 for September 2015.

And although this is 12 points higher than October 2014, Joe Staton, head of market dynamics at GfK, believes that with less than two months to go until Christmas consumers are hesitant about spending big.

He told Marketing Week: “We’re entering a key selling period of the year – from November’s Black Friday to last-minute gifting in December – and it’s clear that people are budgeting and not feeling too confident about spending big.

“The question asks ‘Is now the right time to Read full story ›

Source: Marketing Week