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BT and EE merger – How to take the best and leave the rest to create a telecoms superbrand

on Jan 29, 2016 | 0 comments

By Jason Hemingway

BT’s acquisition of EE won’t present a risk to the telecoms industry – according to the Competition and Markets Authority – but the £12.5bn merger of the UK’s largest fixed telecoms business and largest mobile telecoms business will dramatically alter the communications landscape.

Completed today, the merger comes at a time when customer expectations of the telecoms industry are high, and satisfaction is low. Complaints to the ombudsman about communication providers increased 35 per cent over the last three years, and Thunderhead-commissioned research shows nearly a fifth (17 per cent) of telecoms customers feel a single Read full story ›

Source: The Drum