By Seb Joseph

The American beer has always had strong associations with food – and especially with BBQ, Isabelle Maratier, senior brand manager at Budweiser, told The Drum. In fact, in 1904 at The World’s Fair in St Louis, the burger was introduced to the world, and Budweiser was there to accompany it. With this in mind, the beer is on a marketing push to ensure it’s top of mind when people in the UK are thinking about what to drink with their grub.

It launched a campaign nationwide earlier this summer that has seen it host events attended by the likes of comedian Read full story ›

Source: The Drum