Budweiser has joined the trend of individualised packaging adopted by Diet Coke and Absolut with a face lift of its cans designed to increase popularity among millennials.
The beer company has created 200,000 different cans featuring variations on 31 designs for its Bud Light range and will begin selling them at the Mad Decent Block Party music festival which will hit cities throughout the US and Canada in the coming weeks.
The move follows on from news that sales of its two top beers have continued to fall in the US in the second quarter as it battles against the craft Read full story ›
Source: The Drum
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