Budweiser’s attempts to turn around the fizzling popularity of Bud and Bud Light have failed to pay off after parent company Anheuser-Busch Inbev said yesterday (30 July) sales of its two top beers have continued to fall in the US in the second quarter.
Despite ramping up its marketing to clamber back market share in the sector, which is increasingly being dominated by the craft beer trend, Budweiser was unable to return to its position as the king of beer.
It’s largest market, the US, saw sales of Budweiser fall 2.2 per cent to retailers, while Bud Light’s performance was similarly disappointing.
Source: The Drum
Industry News