Investing in relationships with consumers has never been more critical to the growth of e-commerce businesses. As the Coronavirus crisis deepens, new data has found, 90% of consumers say they are now shopping more online. What we are buying and where we are buying it from is also evolving, says Joe McCarthy, director of performance marketing at Klayvio.
Talking to The Drum Network editor, Chris Sutcliffe as part of The Drum Digital Transformation Festival, McCarthy revealed the macro trends that are developing in e-commerce consumers begin to adjust to their new normal. The data is taken from two surveys launched by Read full story ›
Source: The Drum