Samsung has appointed Wunderman to lead its customer relationship management (CRM) and loyalty marketing across Europe as the brand looks to drive better customer experiences following a turbulent 2016.
The agency will be responsible for strategy, communications, campaign management and development of the brand’s CRM and loyalty activity. Wunderman will be tasked with delivering a regional strategy to be deployed across 17 local markets spanning over 30 different countries.
FAW Audi China has appointed Leo Burnett Beijing as its creative agency as the brand looks to become the number one luxury automotive brand in China.
Audi has appointed Leo Burnett Beijing to a Read full story ›
Source: The Drum
Industry News