Buzzfeed’s editorial director, Summer Anne Burton, has talked about how the website follows users’ comments in order to influence its content decisions.
Speaking on the same day that the Telegraph decided to suspend comments on its website, Burton discussed why she believed reader comments remained important during a packed SVA Theatre at Social Media Week New York.
“We learn a lot from reading comments,” stated Burton. “It’s not just about big numbers but instead you should think, what made someone say this?”
Buzzfeed wants to know why its users respond in a certain way to content so much so that Read full story ›
Source: The Drum
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