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Bwin tasks BBH Sport with helping it develop a universal brand platform

on Mar 29, 2017 | 0 comments

By Tony Connelly

Betting firm Bwin has appointed BBH Sport as its creative agency partner following a competitive pitch run by Oystercatchers.

The advertising agency’s sport division, which it opened three-years ago, will be tasked with developing a universal brand platform that will launch this year across key markets in Europe including Germany, France, Spain, Italy and Belgium.

Ewan Paterson, founding partner of BBH Sport, said: “Sport, betting and an iconic brand with huge ambitions for game changing creativity – opportunities don’t come any more exciting. We’re thrilled to be appointed and can’t wait to start working with the Read full story ›

Source: The Drum