Chocolate maker Cadbury wants to consolidate its advertising strategy that has been split between Saatchi & Saatchi and Fallon, the agency behind the drum-playing Gorilla advert.
Should both Publicis-owned agencies contest the account then it is likely to be Saatchi & Saatchi rather than Fallon that will lead, given the agency has handled global duties outside of the UK alongside Ogilvy & Mather. The WPP-owned business mainly oversees the brand in India but has also created ads for South Africa, meaning its future with Cadbury could also be affected by the pitch.
It is understood that the review is being led by Read full story ›
Source: The Drum
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