Cadent is preparing for a future of multi-screen TV watching by acquiring 4Info, a company that helps advertisers identify and connect users across their devices.
Cadent, a demand-side platform focused on advanced TV, targeted 4Info for its audience graph, which claims to help national advertisers manage frequency across all forms of TV.
Nick Troiano, chief executive officer of Cadent, in a statement said integrating 4Info’s graph of household identifiers with Cadent’s advanced TV platform will ideally create a unified access point for all forms of TV – cable, broadcast, addressable set-top-box and OTT – at scale.
“Viewers are engaging Read full story ›
Source: The Drum
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