Following the opening of its first US coffee house in Boston on 14 May, Caffè Nero has launched a new, responsive website to create brand awareness and engagement, specifically for the US market.
The European coffee retailer said it wanted to present to the US market how the Caffè Nero brand resonates “continental, premium, and a strong independent feel”, alongside “coffee authority and expertise”.
Caffè Nero tasked creative agency Delete to help refine its content and brand positioning in to a modern web platform with the customer at the heart of the solution. The result of which is a responsive, mobile Read full story ›
Source: The Drum
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