By Jennifer Faull

The deal with Sky Media has sought to raise the profile of the brand’s fragrances, ‘Euphoria’ and ‘Eternity NOW’.

Targeting women between the ages of 25 and 44, the idents will be broadcast throughout all US drama on Sky Living during key shows such as Grey’s Anatomy, Madam Secretary and Elementary.

It will run until July 2016 and also be activated across Sky’s online platform, Sky Go and Sky On Demand.

Calvin Klein Fragrances is owned by French beauty company Coty. The activity coincides as the fashion division of the company – owned by PHV – rolled out a global campaign which has Read full story ›

Source: The Drum