By Rebecca Stewart

From Bieber’s briefs to Olivia Wilde playing professor for a day, this year has seen marketers scramble to sign up celebrities.

With 29 A-list ambassadors, Calvin Klein was the most endorsed brand of 2015, according to research conducted by engagement platform Celebrity Intelligence.

The company has inked several new endorsement deals over the past twelve months and names such as Lara Stone and Kendall Jenner (who was recently named the most in-demand face for brands this year), managed to get in on the underwear designer’s #MyCalvins campaign.

Celebrity Intelligence monitors brand partnership deals year-round and collated the data from its Read full story ›

Source: The Drum