Cadbury is in the midst of a creative review that will see the chocolate brand consolidate its account under one single agency as it seeks to return to its former glory days and return its advertising to the heights of its ‘Gorilla’ fame.
2007 was arguably the most successful year for advertising at Cadbury. It was the year when a TV spot starring a Gorilla drumming along to Phil Collins’ ‘In the Air Tonight’ captured the attention of the public, and propelled the brand to a level of notoriety it had never seen before. At the time YouGov figures Read full story ›
Source: The Drum
Industry News