By John McCarthy

Last week, independent fact-checking organization Full Fact announced it was creating a five-level scheme to rank the severity of misinformation events, inspired by its first-hand knowledge of the damage misinformation can cause. The Drum explores what Full Fact – and marketers – can do to tame the wickedest wiles of the wild worldwide web before we’re submerged.

Misinformation was Dictionary.com’s word of the year 2018, marking the moment society realized it was up to its ankles in a flood of ‘fake news’. We’ve since seen misinformation kill during the pandemic, and the tide rise higher yet when a hate-conspiracy-fueled sacking Read full story ›

Source: The Drum