By Mark Bower

Luxury brands have experience built into their DNA. Woven’s Mark Bower explains what experiential can learn from luxury inbound marketing.

These were once the hallmarks of a successful life beautiful jewelry, a shamefully low-mpg car, a six-bedroom house, a Westwood wardrobe. All signs of prestige, exclusivity and success.

But today, when it comes to interacting with brands, people want more than just the product. The idea of owning a beautiful car and being dressed in this season’s latest is still a motivator, of course, but what’s becoming increasingly important is the story that comes with the sale.

Status through stories

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Source: The Drum