Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Can Samsung’s Galaxy S8 marketing strategy help repair its Note 7 wounds?

on Mar 30, 2017 | 0 comments

By Natalie Mortimer

Samsung will next month launch (arguably) its most important phone to date, the Galaxy S8, as it looks to move consumer’s minds away from the widely-reported debacle of the Note 7, towards a plethora of new features it hopes will propel the brand to become the king of the smartphones.

When Samsung was forced to recall its Galaxy Note 7 last autumn after some of the devices caught fire due to a fault with the battery, the news was splashed across media outlets with the force of a hurricane. The electronics company was forced to stop production on the model, issue Read full story ›

Source: The Drum