By amit bapna

Sebamed, the German soap brand that has been part USV Limited India for over a decade now, has launched the second campaign in an ongoing series focusing in on its science proposition.

Titled ‘Sirf science ki suno’ (or ‘listen only to science’), it seeks to further the plot in its ongoing journey from a doctor-recommended brand to an OTC player in India. This time it has positioned the narrative around the shampoo category, with a specific focus on its anti-hair loss shampoo. The campaign has been conceptualized by the brand’s creative agency The Womb.

Its previous campaign, which launched in December Read full story ›

Source: The Drum