This week Pepsi launched a new craft cola brand in the US named Pepsi 1893, a premium craft drink to appeal to millennial drinkers who are more focused on heritage and provenance, at a time when brands are experiencing a long-term decline in sales of the fizzy stuff.
Consisting of two craft beverages – 1983 Original Cola and 1983 Ginger Cola – the drinks are named after the year when Pepsi was founded and their ingredients include Kola nuts, fairtrade sugar and sparkling water, which are some of the original cola ingredients. The drinks are another arsenal in Pepsi’s craft portfolio: Read full story ›
Source: The Drum
Industry News
