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Can the Ryan Reynolds marketing midas touch uplift humble Wrexham AFC?

on Nov 24, 2020 | 0 comments

By Simon Oliveira

Deadpool star and certified ad man Ryan Reynolds last week teamed up with fellow actor Rob McElhenney to complete a shock takeover of Welsh non-league side Wrexham AFC. Simon Oliveira, managing director of KIN Partners, explores how some showbiz sparkle and a mix of marketing and media can save the club.

In a year of incredible headlines, another one was added to the list when the Wrexham Supporters Trust voted overwhelmingly in favour of a takeover bid from two Hollywood stars.

Speaking via Zoom to more than 2,000 voters, the actors stole the show and were hugely impressive in laying out Read full story ›

Source: The Drum