Sky’s premium entertainment, films and sports offering has previously been unrivaled in the UK, but it could be about to find its match in the combined powers of Warner Bros Discovery and BT Sport.
Yesterday (September 1), Warner Bros Discovery and BT Sport finalized a 50/50 joint venture that combines BT Sport with Eurosport UK. The two brands will initially remain separate, but plans are underway to launch a new sports entity. As yet unnamed, it will have the rights to the Olympic Games, the Premier League, Uefa Champions League, Premiership Rugby, MotoGP, UFC, Boxing, WWE and Read full story ›
Source: The Drum
Industry News