Pepsi has unveiled a Christmas ad completely antithetical to Coca-Cola’s wholesome winter imagery as it looks to promote the act of giving cash during the holidays with ‘Gift it Forward with Pepsi’.
The flagship ad stars rapper Cardi B as a badass Santa, who delivers money to the world on Christmas night in a flying car. The spot begins with an origin story: when Cardi was young, the Pepsi lore goes, she was too naughty for Santa’s delivery.
This led her to vow to launch a rival festive delivery service with cash as her load rather than presents. A flash forward Read full story ›
Source: The Drum
Industry News
