By Staff Writer

Executive summary
The Co-operative’s Young Driver insurance product utilises telematics ‘black box’ technology to reward careful drivers regardless of age. The Co-operative in conjunction with Wunelli built a smartphone app allowing drivers to test out the product themselves without the need to purchase.

MediaCom then devised a targeted programme of advertising to reach the right audience, in the right environment that encouraged download of the app, resulting in download targets being exceeded by 1,000 per cent and a cost per download over 3,000 per cent below target.

As a result, awareness of the product’s benefits and savings to consumers were raised significantly Read full story ›

Source: The Drum