By David Hunstone

Background

Why don’t more people invest their money?

40% of adults with between £40,000 and £150,000 in savings are put off the idea of investing because they think it’s too complicated.

That’s a staggering amount of money not being invested, and an awful lot of people missing out, all because of a potential perception problem. Janus Henderson decided to do something about tackling that perceived complexity.

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Strategy

Insight-driven approach

Our aim was to provide Janus Henderson Read full story ›

Source: The Drum