Sleep brand Casper is vying to make its ad dollars work harder after spending $423m on marketing in the four-year run up to its IPO filing.
The direct-to-consumer brand filed its S1 yesterday (10 January), revealing it spent $114m on marketing in the first nine months of 2019. This represented a 23% rise from the $92.7m it spent during the same period in 2018.
Altogether, the brand spent just under $423m on marketing from January 2016 through September 2019.
The company said such “sophisticated, data-driven and integrated” expenditure has meant its brand is now an “immeasurably valuable asset”.
It currently spends half Read full story ›
Source: The Drum
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