By Kendra Barnett Shortlisted for the WFA’s here Read full story › Source: The Drum...
Read MoreBy Chris Edwards The competition on social media is fierce. Chris Edwards of Tommy explains how to make sure you’re putting your creator budget to best use. Every day, 34 million videos are posted on TikTok. Thirty-four. Million. And that’s just one platform. For brands, the creator economy feels like the promised land – a golden ticket to authentic, audience-driven content. But here’s the dirty secret: most brand collaborations with creators? They’re forgettable. Read more here Read full story › Source: The Drum...
Read MoreBy Hannah Bowler As Meta pulls back on censorship on its platforms, Channel 4 reminds people that its own news is in fact, fact checked. In response to the news this week that here Read full story › Source: The Drum...
Read MoreBy Tom Banks Lucky Generals brings TV’s Happy Valley police constable to Yorkshire Tea in the latest installment of the ‘Where Everything’s Done Proper’ campaign and what it’s calling a ‘brewdoneit’. Yorkshire Tea HQ has seen the arrival of Sarah Lancashire for a TV spot which sees the actress reprise her popular police officer character Catherine Cawood from the drama Happy Valley. The playfully scripted ad sees Lancashire sleuth her way to the truth to find out who stole a packet of biscuits. With a cozy story focused on office politics, tea, biscuits and a much-loved character, Lucky Generals couldn’t really go wrong. Read more Read full story › Source: The Drum...
Read MoreBy Gordon Young The Drum catches up with the chief marketing and communications officer in Las Vegas to find out about his sensory-driven marketing strategy, Mastercard’s partnership with Netflix and more. CES 2025 brought Las Vegas roaring back to life, buzzing with energy, innovation and, of course, buzzwords. This year, the term agentic dominated conversations – an evolution of generative AI that has profound implications for marketers. Sitting down with Raja Rajamannar, chief marketing and communications officer at Mastercard, I got a first-hand account of how his sensory-driven marketing strategy offers a roadmap for CMOs navigating this new era. From generative to agentic: the AI Read full story › Source: The Drum...
Read MoreBy Wes Morton What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and reviews his predictions for last year. An expansive wave of change driven by novel AI tech, shifting media consumption, and continued advertising business transformations looks set to make 2025 one of the most turbulent years ever for our industry. Here are the seven advertising trends that I believe will impact our industry the most in the year ahead. Buckle up, adland. Read more here Read full story › Source: The Drum...
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