By Amy Houston Allianz Ireland, Women’s Aid, and Forsman & Bodenfors Dublin have collaborated on a powerful campaign that serves as a stark reminder of the 274 women who have lost their lives to male violence in Ireland since 1996. Allianz Ireland and Women’s Aid have launched a powerful one-day activation called ‘The Dead Flower Shop’, which has been designed to look like an ordinary store from the outside. However, upon entering, visitors see that all the flowers inside are dead, serving as a stark reminder of the number of women killed in violent circumstances in Ireland. Once visitors step inside the shop, they will Read full story › Source: The Drum...
Read MoreAs new technology opens up exciting opportunities for advertisers, Cayal Mathura of Jellyfish looks at the best examples of Super Bowl ads that transcended their slot. I’ve always viewed Super Bowl ads as cultural mirrors rather than just commercials, reflecting not only where we’ve been but also where we’re headed. Every year, brands face a creative tug-of-war: Should they lean into the comfort of nostalgia or boldly push into innovation? The truth is, the most memorable campaigns aren’t just fleeting moments of attention; they’re the ones that spark a movement and embed themselves in our culture. On one side of the debate, Read full story › Source: The Drum...
Read MoreBy Richard Draycott We catch up with Shalini Seneviratne, who has been named vice-president of the judging panel for this year’s here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Fabletics’ new collaboration with Becky G blends SoCal-inspired designs with performance-ready fabrics, with some proceeds going to the Los Angeles wildfire relief efforts. Fabletics, an athletic apparel company, has today unveiled its first-ever collaboration with Latina icon, singer and actress Becky G. Designed in Los Angeles, the Fabletics x Becky G collection pays homage to the community that has shaped both the brand and the artist. The 20-piece collection a fusion of bold hues, sleek silhouettes and versatile fabrics designed to transition seamlessly from workouts to everyday wear. Key pieces include the Heather Flex Kick Flare Jumpsuit paired with an Iconic Bomber Read full story › Source: The Drum...
Read MoreBy Richard Draycott Toronto-based Tyler Turnbull is no stranger to navigating agency challenges and Donald Trump’s proposed tariffs have struck a chord with him. As the dramatic news filtered out about Trump’s Canadian tariffs, Tyler Turnbull quickly took to LinkedIn to air his views, writing: “The Canada-US partnership is one of the strongest in the world. A trade war benefits no one,” says the FCB global CEO, calling the potential economic impact “a no-win for everyone.” As a Canadian who works in the US weekly, Turnbull has taken a strong stance on what he sees as a potentially damaging and wholly unnecessary move. “When I Read full story › Source: The Drum...
Read MoreWhat does AI adoption look like for companies? Tom Walsh at Tangent spoke to four industry experts to find out how the tech is reshaping the working world. While AI use is now widespread, it’s not a stretch to say that even some of the most advanced brands are still figuring out how to properly implement the tech. Some, on the other hand, may be more advanced than you’d ever guess from the outside looking in. At Tangent, we found that there’s plenty of content and material being produced around AI right now, but not much in circulation that gives a Read full story › Source: The Drum...
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