The world’s eyes will be on the US, Canada, and Mexico next year as they jointly host the World Cup. Ashley Brantman of Jack 39 (part of Jack Morton) explains how to win big with your marketing for the event. The world’s biggest sport will next year take over North America. Whether you call it soccer, football, or fútbol, the game is more than just a sport – it’s a global obsession. With over 240 million registered here Read full story › Source: The Drum...
Read MoreBy Margo Waldrop Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our industry-leading panels. Eugenia Blackstone, Chief Marketing Officer at Iris Powered by Generali and a judge for The Drum Marketing Awards AMER, specializes in balancing brand building with performance marketing. Her expertise in strategic brand positioning, sales activation, and relationship-driven leadership equips her with valuable insight for this year’s judging panel. With a deep understanding of modern marketing challenges—from proving ROI to navigating evolving consumer expectations—she brings a Read full story › Source: The Drum...
Read MoreBy Margo Waldrop Yum! Brands, the parent company of KFC, Pizza Hut, here Read full story › Source: The Drum...
Read MoreBy The Drum Team From the vibrant shores of Miami to the cutting edge of planning excellence, The Drum’s 2025 research calendar promises fresh insights into the people and places reshaping our industry. Here’s your first look at what’s coming – and how to get involved. The marketing world never stands still, and neither does The Drum. Today, we’re lifting the curtain on our ambitious research plans for 2025 – a lineup designed to spotlight the places, people, and practices driving genuine innovation across our industry. Miami heat: exploring America’s new creative powerhouse First up, we’re heading to the Sunshine State for a deep dive into Miami’s Read full story › Source: The Drum...
Read MoreIt’s important to remember that AI use comes with risks and limitations. Raquel P. of Propellernet explains why having guardrails in place is crucial when using the technology in marketing – and how to implement them. AI is e-v-e-r-y-w-h-e-r-e. You’d be hard-pressed to open LinkedIn right now and not stumble across at least one post hailing it as a hero at streamlining agency workflows, generating ideas, and changing how we approach PR, marketing, and content. But without the right guardrails, AI can just as easily become a liability. Some teams are well aware of this, hesitating to implement AI due to reputational Read full story › Source: The Drum...
Read MoreBy Cameron Clarke In his first interview since retaking the World Federation of Advertisers presidency, David Wheldon shares how he’ll be standing up for both the organization and the industry. After a long and distinguished career in brands, David Wheldon did not need the challenge of returning as WFA president. But such is the marketing veteran’s regard for the organization, he is back six years on from his last stint at the top to help steer it through arguably the most pivotal period in its modern history. Read more here Read full story › Source: The Drum...
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