By Kendra Barnett At CES 2025, the tech exec delves into a pressing challenge for many in adland: harnessing the revolutionary potential of AI while navigating complex ethical terrain. From Spotify’s AI-crafted playlists to Amazon’s increasingly prescient product recommendations, AI is no longer a futuristic promise but a disruptive force rewriting the rules of media and advertising. At CES 2025, where the latest innovations collide with industry expectations, AI’s role has taken center stage. In conversation with The Drum on Wednesday, Silvia Candiani, Microsoft’s vice-president of telecommunications, media, entertainment and gaming, spoke candidly about her hopes for and AI-infused future of media – and Read full story › Source: The Drum...
Read MoreBy Gordon Young Dave Meeker, who previously led innovation at Isobar and Dentsu, has just been announced as Monks’ new head of AI. In his first interview in the post, he tells Gordon Young what it will entail and why the emergence of AI is the most profound innovation he’s encountered yet. We’ve heard plenty about a new industrial revolution – but Dave Meeker suggests it might be even bigger than that. And he should know. He’s just taken over as head of AI at Monks, an agency known for its digital production roots but now setting its sights on how AI can shake up Read full story › Source: The Drum...
Read MoreBy Hannah Bowler The here Read full story › Source: The Drum...
Read MoreBy Alex Turtschan Automation, efficiency metrics, and algorithmic optimization have made it harder for brands to stand out. Alex Turtschan at Mediaplus Group, part of Serviceplan Group, believes the solution lies in two key ingredients: boldness and trust. A growing phenomenon, which I call “samification,” is making it harder than ever for brands to stand out. An unsettling sameness is visible across industries, from marketing to retail – a homogenization of experiences driven by data and automation. According to the latest Serviceplan Group CMO Barometer, efficiency will take center stage in 2025. The survey of over 800 global CMOs found that 75% of decision-makers expect Read full story › Source: The Drum...
Read MoreBy Andrew Tindall New year, new me, says System1’s Andrew Tindall. He’s dumped his vices for January [RIP Guinness] – now it’s time for the marketing industry to do the very same. We’re barely a week into 2025, and against all the odds, I’m already more of an insufferable wanker than I was in 2024 because I swapped four vices out for a daily run and gym. And naturally, I need to tell everyone. Part of my “new year, new me” BS is doubling down on this column, here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The out-of-home campaign from Ogilvy celebrates the Dove Beauty Bar as the ultimate post-party ritual since 1957. The Dove Beauty Bar has been a staple in bathrooms around the world for more than 65 years. To kick off 2025, Dove rang in the new year with a classic, celebrating the timeless role of its iconic Beauty Bar in ‘Unready for Anything’ – a campaign that reimagines the cleanser not just as a skincare essential, but as a comforting ritual of self-care after life’s most memorable moments. Read more here Read full story › Source: The Drum...
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