By Gillian West

With over 5 million YouTube subscribers The Slow Mo Guys – Gavin Free and Dan Gruchy – know a thing or two about building an audience.

Speaking to The Drum at this year’s Cannes Lions, Free and Gruchy explained that their channel wasn’t an instant hit.

“It was quite a slow process” said Free, “then we had a viral hit, our giant water balloon video, and that got 2 million views in a day. Immediately all our other videos went up and we got loads of new subscribers.”

“Since then it’s [The Slow Mo Guys channel] become much more well-known and easier to Read full story ›

Source: The Drum