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Cathay Pacific: how should the airline navigate the political turbulence in Hong Kong?

on Sep 24, 2019 | 0 comments

Cathay Pacific, Hong Kong’s most iconic brand has faced quite a few crises over the past decade.

The 1997 handover to the 1998 Asian Economic Crisis leading up to 2003 SARS epidemic, was perhaps its most tumultuous period not just for the airline but also for Hong Kong.

But nothing could have prepared it for the anti-Extradition Law Amendment Bill (ELAB) protests that have rocked the city the past weeks.

The protests at the airport led to several of its flights being cancelled; Cathay stood most to lose as passengers chose other airlines and even other airports Read full story ›

Source: The Drum