Just in time for spring, integrated information technology solutions provider CDW has launched a series of TV, digital, radio and print ads entitled Orchestration by CDW which showcases the companies expertise in areas of retail, healthcare, education and IT.
The campaign was created by Ogilvy & Mather Chicago, and launched this past week during the beginning of the NCAA “March Madness” basketball tournament. In the past, the company had chosen the NCAA tournament season to re-brand the company by featuring basketball star Charles Barkley. But, this time, they chose to focus on the ‘story’ behind the story so to speak.
Directed by Read full story ›
Source: The Drum
Industry News