Channel 4 is claiming a UK first by airing new scenes of its drama Ackley Bridge on Snapchat in a bid to drum up excitement among young people.
Social media agency That Lot and production company The Forge are pushing the additional content on the social media platform today ahead of the show’s airing on Channel 4 at 8pm Wednesday 31 May. The goal is for the high school age characters to tell their stories in the way young people are, via short form Snapchat videos, in a vertical style.
The content looks to introduce lead characters from the show, Read full story ›
Source: The Drum
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