Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Chatbots and charlatans: how the BBC is cracking down on fake news

on Apr 26, 2018 | 0 comments

By Ian Burrell

James Angus, director of the BBC's World Service Group

The BBC is “really worried” by a new tactic by fake news propagandists and fraudsters who are exploiting the rise of chat apps to spread false content carrying the broadcaster’s trusted branding.

The organisation has found itself repeatedly targeted by what appears to be a mixture of state-backed political activists, opportunistic fraudsters and malicious pranksters, who are grafting the BBC’s famous logo onto false reports that are shared on the largely unregulated chat platforms.

The trend represents a new dimension in the fake news threat and a major challenge to democratic processes and to news organisations in protecting their brand reputations.

The BBC Read full story ›

Source: The Drum