As Chelsea FC prepares for two London derbies over Christmas, it has taken a moment to generate hype overseas, in the hope of drawing in larger TV audiences.
Building on the club’s ‘Pride of London‘ positioning, ‘All Eyes on London’ is the first in a series of brand films Chelsea has commissioned Dark Horse to produce. The agency has been tasked with responding to key cultural moments throughout the second half of the 2019/2020 playing season.
While the 2018/2019 Premier League season pulled in an average game attendance of 38,484 people, Read full story ›
Source: The Drum
Industry News