Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Chelsea rubber stamps tyre manufacturer as official shirt partner for £40m per year

on Feb 27, 2015 | 0 comments

By John Glenday

Chelsea Football Club has named The Yokohama Rubber Company as its latest official shirt partner in what it says is its largest ever commercial deal, ending a 10 year partnership with Samsung.

In a five year deal the tyre manufacturers branding will appear on player’s shirts from the 2015/16 season onwards after Yokohama’s chairman, Tadanobu Nagumo, flew into London to sign the deal alongside Chelsea Chairman Bruce Buck, Manager José Mourinho and Captain John Terry.

Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they Read full story ›

Source: The Drum