By John Glenday
Chelsea Football Club has named The Yokohama Rubber Company as its latest official shirt partner in what it says is its largest ever commercial deal, ending a 10 year partnership with Samsung.
In a five year deal the tyre manufacturers branding will appear on player’s shirts from the 2015/16 season onwards after Yokohama’s chairman, Tadanobu Nagumo, flew into London to sign the deal alongside Chelsea Chairman Bruce Buck, Manager José Mourinho and Captain John Terry.
Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they Read full story ›
Source: The Drum