Chelsea FC is the first English Premier League club to introduce a short-term brand partnership product, which it hopes will bite into budgets currently allocated to influencer marketing and publisher partnerships.
The club is offering access to its top players, in-house production assets and distribution channels to brands keen to make an impact without the cost and commitment of a long-term deal.
Multi-year contracts are currently favoured in football and while there is still a place for these top-tier packages that deliver long-term brand alignment, the club’s top marketer believes his new model can attract new spend from agile marketing Read full story ›
Source: The Drum
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