By Gillian West

Elizabeth Shaw has redesigned all of its Food Service packs giving them a fresher feel with the use of lifestyle imagery.

The move will roll out from 1 June across all seven of the brand’s catering packs, with Food Service currently accounting for 10 per cent of the chocolate brand’s business.

The decision to redesign the packs follows the introduction of Connoisseur Bars to the range and sponsorship deal with The Great British Bake Off at the BBC Good Food Show Winter.

“We feel that we have been heading in a new direction in the past year, with the introduction Read full story ›

Source: The Drum